Marketing Innovation and Its Impact on Institutional Excellence (An Applied Study on Giga company) In Tripoli

Abstract

institutional excellence in Applied Study on Giga company. To achieve the study objectives, the researcher chose four dimensions of marketing innovation; product innovation, pricing innovation, promotional innovation, and distribution innovation.

Also, the researcher adopted the descriptive approach, with a study population sample consisted of all employees of Giga Company, numbered (100) workers random sample was selected, where (80) questionnaires were distributed, and the number of retrieved

questionnaires reached (50) questionnaires. The researcher processed the collected data using the SPSS statistical program to obtain results and prove hypotheses

The study reached several results, the most important of which are: The level of marketing innovation (product innovation, pricing innovation, pomotion innovation, and distribution innovation) in the company was high, and there was a positive impact between the areas of marketing innovation and achieving institutional excellence in Giga Company. The study concluded To several recommendations, the most important of which are: the company’s interest in equipping a trained and qualified technical support team and seeking to develop a system of material and moral incentives and encouraging the company’s employees to excel and be creative.